Erin Parker

A 15 year industry veteran, Erin Parker has experience building scalable revenue streams for entertainment properties and artists at the highest levels. Most recently, she strategized and closed two eBay partnerships with HARDY, maximizing ROI through a deep knowledge of market and music trends. In recent years, she has consulted for brands and entertainment properties with various scopes of work, including VIP and corporate accounts for the Super Bowl and the NFL Draft.  Formerly the VP, Strategic Partnerships at Big Machine Label group and the VP, Brand Partnerships at Red Light Management, Parker has shepherded partnerships with artists like Taylor Swift, Foo Fighters, John Mayer, Keith Urban, Dave Matthews Band, Luke Bryan, Dierks Bentley, Kip Moore, Jon Pardi, Lady Antebellum, Chris Stapleton, Amos Lee, Carly Pearce and the NFL. She crafted a multi-year integrated partnership between Luke Bryan and Cabela's, which was nominated for a Billboard Touring Award for Brand Partnership of the Year. She has shepherded successful omni-channel marketing campaigns for over 100 Fortune 500 brands, launching brands and NGOs, along with legacy and start up large scale event properties. Parker began her career at the storied Billboard magazine, where she was on their conferences and events team before relocating to Nashville to join MAC Presents. Currently, Parker is on the board of several charitable organizations and an active fundraiser for environmental and literacy causes.